Kicking off CES 2019 with New Security Solutions and Collaborations

Today, we at McAfee are announcing some exciting new security solutions and integrations at CES in Las Vegas. For those of you who are unfamiliar with CES, it is the global stage for innovators to showcase the next generation of consumer technologies. McAfee now delivers protection to more than 500 million customers worldwide, and we understand the importance of creating new solutions for those who want to live their connected lives with confidence. To help empower our customers to do this, we’ve added to our security lineup and are working with other tech innovators who understand the importance of protecting users’ online safety.

One addition to our lineup of security solutions is McAfee Gamer Security. In a recent gaming survey, we discovered that 75% of gamers are worried about the security of gaming as online threats continue to rise. To help combat these threats, we developed McAfee Gamer Security, which protects gamers while optimizing their gaming experience. Some of the product’s key features include Game Mode, a gamer-centric interface, and minimal security resource consumption. These features help optimize gamers’ computing resources, provide system status updates, and equip users with lightweight security protection.

In addition to our latest product advancements, we’ve also teamed up with other companies looking to better the cybersecurity landscape for consumers. The first is Google. In order to further simplify the process of securing today’s connected home, McAfee will provide McAfee Secure Home Platform voice commands for the Google Assistant. McAfee Secure Home Platform provides an extra layer of security to help automatically protect all of the connected devices on the user’s home network. Soon, Google Assistant users can easily manage their connected home security by just using their voice.

While it’s important to secure the connected home, it is also important to protect your mobile and IoT devices as well. According to McAfee Labs 2019 predictions, cybercriminals will leverage trusted devices like smartphones and tablets to try and access users’ IoT devices in the upcoming year. To help customers stay safeguarded from this threat, we’ve teamed up with Verizon to protect their home networks through Verizon Home Network Protection. This McAfee-powered solution helps Verizon Fios customers stay secured against malicious websites, provide parental controls, and protect all devices connected to their home network.

Furthermore, we at McAfee and Dell have teamed up to protect consumers and small businesses as they enjoy the benefits of today’s technology. To do this, we’ve expanded our collaboration to provide pre-installed McAfee software on PCs and laptops globally to both consumer and small business customers. Customers who purchase a new laptop or PC will also have the option to extend McAfee protection beyond their Dell device to their smartphones and tablets. This allows users to have a more robust security shield around all of their connected devices, creating a safer overall online experience. Dell consumer and small business customers who purchase Dell Inspiron, XPS, Vostro, and G-Series laptops will receive a 30-day or 1-year subscription. Customers who purchase Alienware, OptiPlex, Latitude, and Precision will have the option of adding a 30-day free subscription or purchasing a 1-year subscription.

Another one of our latest innovations is the addition of Cryptojacking Blocker to McAfee WebAdvisor. As we observed in our latest McAfee Labs report, coin mining malware is on the rise, growing more than  4000% in the last year. Cryptojacking Blocker helps protect users from having their devices hijacked without their knowledge or permission. The tool helps prevents websites from mining for cryptocurrency and is included in all McAfee suites that include McAfee WebAdvisor. Users can update their existing WebAdvisor software to get Cryptojacking Blocker or download WebAdvisor for free.

So far, CES 2019 has proven that innovation will continue to evolve, just as the cybersecurity landscape will continue to mature. By working together to improve the technology that protects connected devices, we can help users optimize their digital life without compromising their online safety.

To stay on top of McAfee’s CES news and the latest consumer and mobile security threats, be sure to follow @McAfee_Home on Twitter, listen to our podcast Hackable?, and ‘Like’ us on Facebook.

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